menswearunisex conceptualized at home.
JETPACK hom(m)e unisex clothing line has a menswear focus and fit that takes a spin on classic menswear shapes. Collections also include unique up-cycled garments from repurposed clothing and materials, and branded as a "pedestrian luxury" clothing line by its large use of common, recycled materials. The option (m) refers to the brand's intention to be unisex (homme French meaning for "man"), along with collections being developed and conceptualized at a home studio.
The concepts behind the first collection, Spring/Summer 2017, stemmed from works by mixed media artist, Mike Kelley. Pieces such as "More love hours than can ever be repaid..." and many other works used thrifted stuffed animals, crocheted blankets, and dolls that have irregularities due to being handmade items that were at one time personally made by loved ones as gifts. The items represent all the time and love put in to make each, but is devalued when seen for irregularities in construction and in the context of a thrift store. When portrayed and transformed in a different context, the items have a different value than they had been previously associated with. This thought process and transformation lays the foundation for the approach to the 1st collection, SS17, and the overall aesthetic of JETPACK hom(m)e.
The collections toy with the idea of reversibility and breaking the directional association of how one should wear clothing by uncommon and unusual placements of labels, embroidery, and hidden/exposed seams throughout the collection.
Collections thus far have integrated sustainability with pieces constructed of various sourced vintage fabrics, yarns, materials and deconstructed vintage clothing. Garments are designed with luxury sewing techniques and garment construction, with careful attention to details. Many garments are entirely constructed of original handmade textiles in house. Various handmade/hand-painted resin buttons and accessories adorn the collections.